The UAE Embassy to the People's Republic of China, the UAE Ministry of Culture and Youth, the Ministry of Culture and Tourism of China, and the Chinese Embassy to the UAE participated via a virtual platform to co-host the "First-ever Chinese Digital Culture Exhibition Week in UAE", organized by the China Culture & Entertainment Industry Association (CCEA) in collaboration with Hala China, aims to promote the UAE as a multicultural destination in addition to fostering communication and providing opportunities to engage the youth in both countries.