The UAE is blessed with a strategic location between the east and west, making it accessible to major emerging economies. It links shipping routes and facilitates the transportation of goods across the Middle East, Asia, Europe, and Africa.
The UAE offers endless choices of business premises and locations. Depending on your business activity, you can choose a suitable place for your operations, whether on the mainland or in a free zone.
Make It In the Emirates
The Unified Industrial Brand Identity launched the slogan, ‘Make It In the Emirates,’ to boost the UAE Brand. ‘Make It in the Emirates’ is the first campaign of its kind in the UAE, encouraging local and international investors, innovators, and developers to benefit from the facilities and incentives offered by the country's industrial sector. This initiative aims to help them fulfil their ambitions of developing, manufacturing and exporting products.
The Unified Industrial Brand Identity supports the diversification of the national industrial base and contributes to positioning the country as an incubator for innovation and creativity. Ultimately, every product made in the UAE will comply with the highest international quality standards and take its place among the best global products.
The new campaign is driven by a vision of distinction and uniqueness, aiming to enhance the credentials of UAE products by improving their quality and global competitiveness. The goal is for every product made in UAE to meet the highest international quality standards and be recognized among the world’s finest.
Just as the UAE Brand seeks to share the nation’s story as a pioneer in sustainable development, the Unified Industrial Brand Identity aims to develop UAE products within an attractive industrial sector with limitless growth potential. It seeks integrate the industrial sector into the UAE's unique success story and make it a key contributor to the country's development journey.
The Unified Industrial Brand Identity aims to create a sense of pride in locally made products, so the 'Made in UAE' label signifies superior quality to consumers worldwide.
The new Identity seeks to build trust in UAE products by setting stringent production standards to raise excellence, efficiency and quality to the same level as similar reputable global products, if not better. It also encourages the UAE's highly diversified business sector to pursue industrial projects and contribute to the development of local industries across the country.
Promoting a 'manufacturer mentality' among the UAE's business community, including citizens, residents and foreign investors – the Unified Industrial Identity is based on a culture of possibilities that enables any innovative idea to become reality. The mentality embraces adventure, out-of-the-box thinking, and the willingness to seize every opportunity to invest in the industrial sector, benefiting from the UAE's conducive investment environment and strategic location.
