The UAE is blessed with a strategic location between the east and west, making it accessible to major emerging economies, linking shipping routes and facilitating goods transportation between the various regions in the Middle East, Asia, Europe, and Africa.
The UAE offers endless choices of business premises and locations. Depending on your business activity, you are at liberty to choose a place appropriate for the operations, whether on the mainland or in a free zone.
The Unified Industrial Brand Identity launched its slogan, ‘Make It In the Emirates,’ to boost the UAE Brand. ‘Make It in the Emirates’ is the first campaign of its kind in the UAE to encourage local and international investors, innovators and developers, to benefit from the facilities and incentives offered by the country's industrial sector and to fulfil their ambitions of developing, manufacturing and exporting products.
The Unified Industrial Brand Identity supports the diversification of the national industrial base and contributes to positioning the country as an incubator for innovation and creativity. Ultimately, every product made in the UAE will comply with the highest international quality standards and have its rightful place among the best global products.
The new campaign stems from a vision based on distinction, uniqueness, and endeavours to build the credentials of UAE products by improving their quality and global competitiveness. Ultimately, every product made in UAE will comply with the highest international quality standards and have its rightful place among the best international products.
Just as the UAE Brand seeks to share the UAE's story with the world as a pioneer in sustainable development, the Unified Industrial Brand Identity aims to develop UAE products within an attractive industrial sector that has limitless growth potential and make the industrial sector as an integral part of the UAE's unique success story and a key contributor to the country's development journey.
The Unified Industrial Brand Identity aims to create a sense of pride in locally made products so that the 'Made in UAE' label on a product persuades people worldwide to buy it for its superior quality.
The new Identity seeks to build trust in UAE products by setting stringent production standards to raise excellence, efficiency and quality to the same level as similar reputable global products, if not better. It also encourages the UAE's highly diversified business sector to move towards industrial projects and contribute to developing local industries across the country.
The Unified Industrial Identity promotes a 'manufacturer mentality' among the UAE's business community, including citizens, residents and foreign investors, based on the culture of possibilities that enables any innovative idea to be translated into reality. The manufacturer is adventurous, thinks outside the box and is willing to seize every available opportunity to invest in the industrial sector while benefiting from the UAE's conducive investment environment and strategic location.